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    Brand: Samsung | Category: QLED TV

    55 LS01T (The Serif) QLED TV

    2020 55 The Serif QLED 4K HDR Smart TV in Cloud White
    • QLED Technology.
    • Iconic ‘I’ shaped design.
    • Stream music with NFC on TV.
    • Smart TV apps: Netflix Disney+ BT Sport Prime and more…

    TV That's Unconditionally Beautiful
    A timeless TV that combines iconic design with a brilliant viewing experience.

    The World’s No.1 TV Brand 14 Years Running

    A Timeless Design Imagined For Your Home
    All Round 360° Design
    Versatile by design The Serif allows you to make the most of your space. It’s a TV that’s designed to fit impeccably in your home and to look beautiful from every angle.

    Unlike Conventional TVs It Doesn't Belong Next to the Wall
    Elegant Floor Stand
    If you want to really make The Serif stand out this sleek black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style it’s flexible enough to work with your home too.

    Discover New Ways to Enjoy All Your Content
    NFC on TV
    Just when you thought The Serif couldn’t get any smarter it uses Near Field Communication (NFC) so you can connect your smartphone to the TV via Bluetooth. Then when you want to hear your favourite tunes through The Serif’s speakers you’re good to go.

    * Compatible devices only.

    See the World in QLED Technology
    Cinematic Colour
    Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume so even if the scene is too bright or dark you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.

    * QLED have received verification from world-class testing and certification association Verband Deutscher Elektrotechniker (VDE) for its ability to produce 100 percent color volume.* QLED : Samsung QLED is Quantum dot based TV.* 100% color volume measured to DCI-P3 standard certified by VDE.* Compatibility with all HDR content is not guaranteed.* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

    Fits Perfectly Wherever You Put It

    Iconic Design
    'I' Shaped Design
    Imagined by award-winning designers Ronan and Erwan Bouroullec The Serif has a striking yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’ while The Serif’s slim body broadens at the top to form a flat surface like a small shelf.

    Here’s How to Install It

    No Tools? No Problem
    It's all very straightforward. Simply place your TV upside down to pop the leg sockets out and put the stand in place. Prop it back upright plug it in and you're good to go.

    Plus Some Tips to Hide the Cables
    Neatly manage all your cords for a clean look. Just pop off the back cover pull the power cord through the opening and run the cable along the groove at the bottom. Being tidy never looked so good.

    Add a Touch of Colour
    Two Colour Options
    The Serif comes in Cotton Blue or Cloud White. Choose the perfect colour to complete your home.

    Various Options to Match Your Taste and Space

    *some features of Ambient Mode require a compatible Android or iOS phone

    Exclusive Patterns
    Specially created for The Serif by Ronan & Erwan Bouroullec the new Ambient Mode+ features two patterns inspired by the beauty of the natural world around us—a beautiful leaf and a textured fabric.

    The Serif: Go Behind The Bouroullec's Design

    Turn Your Blank Screen Into a Design Piece
    Ambient Mode+
    Useful information right before you head out the door in the morning a range of vibes for parties with friends calm tunes that play while you read a book or sharing the pictures you took with your loved one–The Serif gives you a range of choices and settings that transform your TV how you like

    • Set the mood with your voice
    • Fit the mood to your schedule

    Seamless Connectivity
    Mirror It All on the Big Screen
    All your devices connected in seconds and in a simpler way.

    * Compatible devices only.

    AirPlay 2
    With AirPlay 2 built-in you can effortlessly play movies shows music and photos on The Serif right from your iPhone iPad or Mac.

    * AirPlay 2 functionality is available on all 2020 and later Samsung smart TV.* Apple and AirPlay 2 are trademarks of Apple Inc. registered in the U.S. and other countries.* AirPlay 2 requires iOS 12.3 or later or macOS 10.14.5 or later.

    Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOSthe SmartThing’s app makes it easy to connect and enjoy.

    * Available technology functions GUI(Graphic User Interface) and features may vary by region service provider network environment or product and are subject to change without notice.* Each device must be connected to Wi-Fi or other wireless network.* Must download and install the SmartThings app.* For interoperability through SmartThings all the devices should be registered with a single Samsung Account.

    TV and Mobile Content Split on the Big Screen
    Multi View
    Discover new ways to multi-task. Watch your favourite TV show whilst commenting on Social Media all at once on the big screen. You’ll never have to choose again. Split your screen and never miss another moment.*

    *Only supports Android OS based smartphone.

    Your New Home Office
    Remote Access
    Get office work done on your TV at home. Remote Access lets you mirror your computer’s display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365—all from the comfort of your couch.

    * TV and computer must be connected to a network.* Screen sharing(mirroring) is only supported for Windows 10.* Remote connection to a PC running on Windows is only supported for Windows 7 or later. And the operation system must be a Professional or higher edition.* Remote connection to a PC running on Mac is only supported for Mac OS X 10.5 or later. * PC accessories such as mouse and keyboard are sold separately.* This service requires setting to allow remote connections within a PC.

    Choose Your Favourite Voice Assistant
    Multiple Voice Assistants

    With Bixby built in you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.

    * Available technology functions GUI (Graphic User Interface) and smart features may vary by region service provider network environment mobile devices or product and are subject to change without notice.* Actual user experience may vary.* This feature is only available in certain languages.

    Amazon Alexa
    Control your TV with your voice. Just ask Alexa to change the channel search for movies play your favourite music show the front door and more.

    * Available technology functions GUI (Graphic User Interface) and smart features may vary by region service provider network environment mobile devices or product and are subject to change without notice.* Actual user experience may vary.* Amazon Alexa and all related logos are trademarks of Inc. or its affiliates

    Google Assistant*
    Easily find and enjoy your favourite photos quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.

    *Service not yet available coming in June 2020.Google is a trademark of Google LLC. *Available technology functions GUI (Graphic User Interface) and smart features may vary by region service provider network environment mobile devices or product.* Actual user experience may vary.

    How to use NFC on TV
    Step 1
    With the TV screen off place your mobile device on top of The Serif.

    Step 2
    Your mobile will connect to the TV via NFC.

    Step 3
    Now you can stream music from your mobile on The Serif.

    Step 4
    You can enjoy your content quickly with the fast connection.

    * When using NFC on TV Bluetooth on your mobile will automatically activate.

    It Has the Power of QLED and an Innovation in Audio

    AI Sound Perfectly Matches Whatever You’re Watching Wherever You’re Watching It
    Active Voice Amplifier (AVA)
    Thanks to AI sound you can listen to everything on The Serif like never before. You’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as The Serif adjusts to the background noise in your room.

    Screen Size 55 Inch
    Resolution 3840 x 2160
    Display (Type) QLED
    4K UHD Yes
    SMART TV Yes
    Wi-Fi Yes
    USB 2.0 ports quantity 2
    HDMI ports quantity 4
    LAN/WAN Yes
    Dimensions With Stand (W x H x D) 1254.9 x 1237.4 x 482.8 mm
    Dimensions W/O Stand (W x H x D) 1254.9 x 748.3 x 221 mm
    Weight W/O Stand 26.1 Kg
    Weight 27.2 Kg
    Energy Class A